Analytics &
AI Enablement
Leader.
Welcome! Since you're curious .... I build measurement frameworks, dashboards, and AI-enabled workflows for $300M+ media programs — and the teams that run them. Since getting my start in journalism on through media analytics, I've been focused on driving insight and shipping tools that get used. I'm currently Analytics Director on the Dick’s Sporting Goods account at Publicis Media, following sints in analytics + content strategy across online media, public sector, biotech and other industries.
- Publicis Media - Eli Lilly & Dick’s Sporting Goods
- MSNBC
- NBC News
- CNN
- Seattle Mayor’s Office
- Fred Hutch Cancer Research Center
- Courier Newsroom
About · 01
Solutions that scale.
AI as a force multiplier - not a gimmick.
I’m a Director of Analytics at Publicis Media, owning client-facing reporting and measurement strategy for Dick’s Sporting Goods’ $300M+ media program — overseeing data discovery through insight delivery while leading a four-person team and a roadmap.
I've honed the art and science of storytelling and project management at MSNBC, NBC News, CNN, Fred Hutch, the City of Seattle, Courier Newsroom, and agency work on behalf of Eli Lilly. The throughline: turning messy specs into MVPs people actually use, and treating automation and AI as part of how the team grows and ships — not as a cherry on top.
I started in journalism. I still think in narratives that land and impact that sticks. The data changes but the mission remains: find clarity amid chaos.
Selected Work · 02
Things I’ve shipped.
01 2024 — Present · Director of Analytics · Publicis Media
Dick's Sporting Goods
Client-facing Tableau reporting product with real-time performance data supporting optimizations for a $300M+ media program — discovery, requirements, engineering partnership, and roadmap.
- Tableau
- Redshift
- Ad Platform APIs
- Taxonomy
02 2022 — 2024 · Associate Director of Analytics · Zenith / Publicis Alchemy
Eli Lilly & Co.
Power BI reporting hub covering 8 pharmaceutical brands. Triangulated IQVIA Rx outcomes, MMM, and leading digital indicators into clear go/stop/monitor views.
- Power BI
- DAX
- Redshift
- IQVIA
- Power Query
03 2020 — 2022 · Senior Analytics Manager
Courier Newsroom
Designed, built, and flew the plane. Launched an end-to-end newsroom analytics product on Google Cloud Platform with virtually no budget.
- Looker / Data Studio
- BigQuery
- GCP
- SQL
- WordPress API
Stack · 03
What I work in.
Enough fluency in each layer to speak the language of engineering and evolve the work — not just consume it.
- Dashboards & BI
- Power BI · Tableau · Looker / Data Studio · DOMO · DAX
- Data & SQL
- BigQuery · Redshift · Snowflake · SQL · Python · Databricks
- AI Enablement
- Claude · OpenAI · Copilot · Gemini · Agentic workflow design
- Product & Delivery
- Discovery · Requirements · MVP scoping · Agile · Jira · Confluence
- Measurement
- Platform & custom KPIs · Brand Lift & MMM · IAS / DoubleVerify · DISQO · IQVIA · Incrementality testing
“In the ever-evolving world of media and technology, Josh is a rare talent. He appreciates the often messy art of storytelling while embracing the science of data-driven decision-making. Above all, it’s Josh’s great attitude that made him a real asset on some of our most complex challenges.”
What’s next
Open to senior analytics
& AI enablement roles.
Full-time, contract, or advisory. On-site or hybrid in Savannah, remote across the U.S.